The Marketing Crew
Samsung features its promoting team which usually named Global Marketing Team. The team only is wearing down into three layers: Online strategy team, Regional Strategy staff and Merchandise Strategy team. Marketing Strategy team's main task is to develop global online marketing strategy; that is, to formulate marketing strategy in international-wide. The core communication that the organization wanted to present should be displayed inside just about every promotional actions international-wise. Local Strategy team's job can be toВ continuingВ the taskВ from Marketing Strategy teamВ and breakingВ itВ downВ into regional level. OneВ effortВ that applicableВ in United StatesВ doesn't meanВ that itВ will reapВ the same accomplishment when being implementedВ in Japan. It would be Regional Strategy team's task to build up strategy in term of regional demographics. Product Strategy team isВ theВ frontline of theВ whole team. Doing marketВ research, gathering the information and analyzingВ information aboutВ competitors are theirВ daily task. The marketplace Intelligence. HowВ cool isВ that? Market Driven Transform
In the past, Samsung'sВ effort was advertising byВ its own way whichВ resultedВ in clutteredВ information, unclearВ company and manufacturer image and confused consumers. Several years there after, came along a blockbuster movieВ called вЂThe Matrix' and SamsungВ thoughtВ thatВ it wasВ the perfect time forВ them to log off the dirt from their shoulder joint and heading hip. HavingВ theВ slogan вЂDigitAll вЂ“ Everyone's Invited', Samsung focused more onВ customer'sВ insights into new-product development process and cooperated with Warner Bros. intended for product alternative at вЂThe Matrix'. I know it wasВ a huge successВ becauseВ once NeoВ said contacting companies " Now i'm inвЂќ I gotВ that need of I-havta-hav-dat-phone. What's Next?
The usual problem at everyВ case study. What'sВ next?
Samsung provides going throughВ a long way and theyВ realize thatВ they need toВ develop more within thisВ tightВ competition. All their closestВ competitor, LG, is doingВ itВ the rough way. Come on, that cooperation...