Research Proposal for the use of the Uses and Gratifications Theory
For my research pitch I will utilize the Uses and Gratifications theory to further explain how tv takes advantage of fresh media including social media (FaceBook, Twitter) and other new types of mass media in order to reinforce, modify or enhance parasocial relationships persons develop with characters on tv. My research will be required for the form of any non open-ended survey, featuring yes and no questions to the people taking the survey that will facilitate perception in the way television uses social media to be involved in parasocial interactions in some way. I have chose to focus on the show The Walking Lifeless and the interactions people might develop with characters on the show. I will as well focus on the fact that show itself, uses new media to do anything to that romance in some way. The purpose for my personal project is to further study in fresh media making use of the Uses and Gratifications theory. Rationale:
The Walking Dead has become such a popular show that it features almost designed a cult like pursuing. According the brand new York Instances (2013), The Walking Dead's season 3, premiere show, was viewed by 12. 3 million people, making it a popular present and a crucial show to examine (p. 1). The people that routinely view the show, and enjoy themselves in the action, eventually achieve a romantic relationship so good that a few may even always be distraught for a few days following one of their favorite characters dead, for example. The partnership in this perception is that persons develop a good attachment to the character on the show, and when the smoothness goes away they will feel like they have lost a fantastic friend. Emma Riley Sutton (2013) notes that enthusiasts of the show have even created hypothetical scenarios, in which they pretend that to survive zombie hordes and hangout with their favorite heroes from the demonstrate (p. 1). Doing research to look into this present, the new mass media it utilizes and the parasocial phenomenon celebrate will help me determine how persons might make use of the show to fill specific needs and gratifications in your daily course. Research Concerns:
In order to additional research just for this study it is necessary to ask analysis questions to be able to guide the analysis being done.
1 . Do people have a great attachment to specific heroes on the show the Walking Deceased? 2 . Carry out they develop parasocial interactions with characters on the show? a few. Do the parasocial relationships which might be developed, complete needs and gratifications that folks may be absent in their lives? 4. Will new media such as the internet, FaceBook or Twitter play a part in the parasocial relationship becoming developed somehow?
Whether viewing a movie or checking a cell-phone for the sports group score, people use mass media in order to fulfill certain demands in their life. In order to further realise why we choose particular types of media to fill specific needs, is actually helpful to analyze scholarly literary works on the subject. After researching the scholarly literature written about media usage, the overarching consensus would be that the Uses and Gratification Theory illustrates how come people select particular types of press to fill specific requires and develop certain liberalite. In order to determine certain gratifications met simply by our media use, I use chosen television set as a specific media to focus on. In this literary works review I actually argue that The Uses and Gratification Theory can explain why people choose certain media such as television, to be able to serve the requirements and wishes in life and perhaps television can make a parasocial romantic relationship with the audience that can connect...
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