CLIENT PERCEPTION AND BRAND INCLINATION FOR PREMIUM BRANDED T-SHIRTS.
CONSUMER PERCEPTION AND MANUFACTURER PREFERENCE
PERTAINING TO PREMIUM BRANDED SHIRTS
A DISSERTATION SUBMITTED IN PARTIALLY FULFILLMENT
IN THE REQUIREMENTS PERTAINING TO THE AWARD OF
MASTER OF BUSINESS ADMINISTATION DEGREE OF BANGALORE UNIVERSITY.
Reg. No вЂ“ 04XQCM6118
UNDERNEATH THE GUIDANCE OF
PROFESSOR JAI RAJ NAIR
M. P. BIRLA COMPANY OF ADMINISTRATION
(ASSOCIATE BHARATIYA VIDYA BHAVAN)
BANGALORE вЂ“ 560001
CONSUMER BELIEF AND MANUFACTURER PREFERENCE INTENDED FOR PREMIUM TOP QUALITY SHIRTS.
I hereby declare the fact that research work embodied in this dissertation entitled BUYER PERCEPTION AND BRAND DESIRE FOR PREMIUM BRANDED SHIRTS вЂќ continues to be carried out by me personally under the advice and guidance of Professor Jai
Raj Nair, M. P. M. I. Meters., Bangalore.
I actually also announce that this dissertation has not been posted to any College or university or Organization for the award of any Degree or Degree or diploma.
Date: subsequent June 06\
CONSUMER PERCEPTION AND COMPANY PREFERENCE INTENDED FOR PREMIUM BRAND SHIRTS.
I hereby certify which the research work embodied in the feuille entitled " CONSUMER NOTION AND BRAND PREFERENCE PERTAINING TO PREMIUM BRAND NAME SHIRTS вЂќ has
been undertaken and completed simply by Vikrant Jagannath under my guidance and supervision.
We also approve that he has achieved all the requirements under the covenant governing the submission of dissertation towards the Bangalore University for the award of MBA level.
(Prof. Jai Raj Nair)
Date: 2 06 2006
CONSUMER UNDERSTANDING AND COMPANY PREFERENCE FOR PREMIUM TOP QUALITY SHIRTS.
I hereby certify that dissertation can be an offshoot of the research work undertaken and completed simply by VIKRANT JAGANNATH under the advice of, Mentor Jai Raj Nair Meters. P. N. I. Meters. Bangalore.
Date: 2nd Summer 2006
(Dr. N. S i9000. Malavalli)
CONSUMER NOTION AND COMPANY PREFERENCE INTENDED FOR PREMIUM BRAND NAME SHIRTS.
I are happy to express my honor to Doctor N. S i9000. Malavalli, (Principal, M. L. Birla Start of Management), for their support, guidance and many valuable ideas imparted in my experience for my own project.
I extend my sincere because of Professor Jai Raj Nair MPBIM, Bangalore for providing me all the information required plus the guidance throughout the project with no which this project probably would not have been conceivable.
I would love to truly thank all my lecturers and my friends because of their help in doing my job successfully.
Reg No . 04XQCM6105
CUSTOMER PERCEPTION AND BRAND INCLINATION FOR HIGH QUALITY BRANDED T-SHIRTS.
Consumer understanding of styling concerns and the convenience afforded by ready to use helped the readymade garment industry help to make small inroads into the home-based market in 1980's. The overall sales of clothing has on this fiscal which could turn out to be about 30% from the total readymade market. The branded put on market has shown a substantial expansion about twenty percent every year recently and is likely to contribute much more than Rs90 billion dollars
The research was conducted on the consumers of premium top quality ready made formal shirts in the city of Bangalore. The research because of the constraints of place, As well as Financial and other resources was restricted to Bangalore City only. The research can be aimed at understanding the following factors related to Client Perception and Brand Preference For Superior Branded Readymade Formal T shirts.
This project deals with absolutely free themes personal elements like job sex age group. It also deals with the customers character like the newspaper publishers magazines and various elements that affect him whilst making a purchase of a formal shirt. It provides comparison of
half a dozen brands particularly Van вЂ“ Heuisen, Louis Phillipe, Arrow, Allen Solly,
Zodiac and Park Avenue....